Mendocino Farms

Art Direction | Branding | Design | Print | Digital

Since joining Mendocino Farms in 2019, I have played a key role in shaping and evolving the brand experience. From leading the rebrand in 2019—refreshing the logo, uniforms, imagery, packaging, and signage—to designing core and catering menus, emails, social campaigns, and swag, my work has spanned nearly every touchpoint. I have developed in-restaurant signage, pre-opening window graphics, paid media, video production, and event collateral. Across each project, the focus has been on improving and maintaining brand consistency while keeping the Mendocino Farms identity fresh, cohesive, and engaging.

Brand
Mendocino Farms

Timeframe
April 2022-current