For Mendocino Farms’ Fall 2025 menu launch, “It’s Giving… Fall at Mendo,” the campaign was designed to celebrate the warmth, joy, and playful spirit of fall with a touch of nostalgia and farm-fresh goodness. The project began with developing the mood board and campaign concept, followed by planning and organizing the photoshoot to bring the vision to life. Collaboration with vendors included hand model casting, prop selections, food styling, and defining the photography style. Final deliverables spanned print and digital, including menus, digital menu board promotions, and in-store signage, creating a warm, inviting, and unmistakably Mendo experience across every touchpoint.