To celebrate our first Seattle location in South Lake Union, I developed the creative direction and designed a full suite of print and digital assets for Happy Place, our market entry campaign. The work spanned multiple touchpoints to build buzz and connect with the local community—including event signage, branded vouchers, email campaigns, food truck graphics, and a Seattle streetcar advertisement. The campaign culminated in a launch event that welcomed guests into our new “happy place” and set the tone for our presence in the city.